Alelo has launched a new AI-driven tool designed to address the growing problem of content invisibility in an era dominated by zero-click search.
Its ‘Content Navigators’ aim to help users surface relevant material from large libraries of podcasts, videos and other longform media – particularly in contexts where traditional search is losing ground to AI-powered summaries and answer engines.
The company’s first deployment, developed for the Dr. Laura Schlessinger programme, features an AI assistant named Stacy. Rather than serving up a list of results, Stacy engages users in conversation to understand their needs and recommend relevant episodes accordingly. The experience is intended to mirror the tone and interaction style of the original show.
Despite no formal promotion, Stacy has already recorded more than 10,000 page views.
The shift to AI-led discovery
With tools like ChatGPT and Google Gemini now answering many user queries directly, fewer people are clicking through to original sources. This shift is particularly challenging for marketers and content teams, whose work is often bypassed entirely unless it is readable and summarised by AI.
“If your content isn’t findable or understandable by the bots, it disappears,” said Dr Lewis Johnson, CEO of Alelo. “We’re building tools that don’t just summarise content—they frame it around what the user is actually trying to solve.”
The Content Navigators use generative AI to automatically transcribe, summarise and tag content, making it easier to surface via AI assistants. Rather than focusing on key phrases or metadata, the system centres on user intent—helping people find content that addresses their problems, not just matches their search terms.
Answer engine optimisation for longform content
The rise of ‘answer engine optimisation’ (AEO) has prompted growing interest in how AI tools choose which content to surface. For B2B marketers, this has immediate implications for discoverability, especially across formats like podcasts, webinars, and video interviews that aren’t easily indexed through conventional means.
Alelo’s platform is designed to automate much of the work typically required to optimise such content, enabling discovery without manual input from editorial teams.
“Listeners come with a problem, and Stacy helps them find relevant answers,” said Ron Hartenbaum, managing member at Crossover Media Group, which manages the Dr. Laura programme. “It’s already improving engagement and keeping users on site for longer.”
Alelo applications for publishers and marketers
Following the Dr. Laura pilot, Alelo is offering its Content Navigators to other podcasters, media companies and B2B platforms. The system can be tailored to individual shows or scaled to work across entire content libraries.
For B2B brands with deep archives of educational or editorial content, the offering may help extend the shelf life of past material—by making it more accessible to AI discovery tools and better aligned with user needs.
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