B2B data solutions and email marketing specialist Acquirz has appointed Andy Currie as group account director, strengthening its leadership team as it prepares for a year of expansion and new product launches.
Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location Ltd. His expertise spans sales, strategy, data analysis, and cleansing, positioning him to support Acquirz’s continued growth.
At Acquirz, Andy will focus on expanding business pipelines, securing new leads, and driving growth as the company builds on a strong period of client wins and key hires.
“I am really pleased to be joining Acquirz during this exciting period of growth,” said Andy. “The team have already been brilliant, with an incredibly warm welcome. I have to say though, I am most impressed by their expertise; there is a huge wealth of business, sales and technical knowledge here that really sets the company apart from others in the industry. The prospect of being a part of that reputation, but also being able to add my own energy, experience and a little bit of Northern charm to it, is something that I’m especially looking forward to.”
Based in Cheltenham, Acquirz provides B2B data and email marketing solutions designed to help businesses identify and engage potential customers with precision. The company deploys proprietary technology to deliver targeted campaigns, achieving an average client ROI of 400%. Its client base includes major brands such as AVIS Group, Admiral, Howden, Hiscox, Tide Bank, Coop, and EDF, alongside national SMEs.
Chris Skinner, director and co-founder of Acquirz, commented: “We’re delighted to welcome Andy to the Acquirz team. We’ve got lots of exciting business development updates and product launches coming this year, and Andy’s appointment is key to that development and growth. From working with the team day to day, helping to expand our operations and reach, to supporting business growth with his knowledge and expertise, Andy has already proven himself as a valuable addition to an already strong team.
“Our aim is to cement our position as the leading provider of B2B data and email marketing solutions in the UK, using our collective experience to secure the best results for our clients. With such an expert group of people leading the way, we’re confident we can do exactly that.”
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