Pipeline360 has partnered with global B2B content services specialist The Expert Network to introduce a fully managed Demand-as-a-Service (DaaS) solution.
The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
B2B marketers are increasingly turning to external partners for support, with up to 40% relying on agencies or contractors to address resource constraints, according to Pipeline360 research. The new joint offering aims to relieve the pressure by providing a streamlined, results-driven approach to demand generation without the need for additional platform management.
“Today’s B2B marketers are stretched thin, balancing limited time and resources while navigating a landscape of over 15,000 martech solutions,” said Tony Uphoff, CEO of Pipeline360. “The last thing they need is another platform to manage – they’re looking for results. By partnering with The Expert Network, we’re proud to offer the power of Demand-as-a-Service – a next-generation model that reimagines how B2B marketers achieve their objectives.”
The partnership leverages Pipeline360’s marketplace for content syndication, display advertising, and performance insights alongside The Expert Network’s global content strategy, creation, and activation expertise. This enables B2B marketers to focus their in-house teams on high-level strategy rather than execution.
“With a global network of content and creative expertise spanning the US, UK, EMEA, and APAC, we are committed to seamlessly linking brand to demand, and content to media through a more expert, flexible, and accountable approach,” said Stuart Giddings, founder and CEO of The Expert Network. “We’re excited to join forces with Pipeline360 to deliver a new and different offering with Demand-as-a-Service, setting a new standard for what’s possible in B2B marketing.”
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