Tenovos, a modern, data-first digital asset management (DAM) platform, has been named a launch partner for Amazon Bedrock Data Automation (BDA), a new feature of Amazon Bedrock that simplifies the development of generative AI applications.
As a launch partner, Tenovos has worked closely with Amazon Web Services (AWS) to optimise BDA, helping to reduce the challenges of AI adoption. The new feature enables developers to generate and extract insights from unstructured multimodal content—such as documents, images, videos, and audio—to build AI-driven applications more efficiently.
BDA eliminates much of the upfront setup and fine-tuning typically required for implementing AI at scale, accelerating time to value while reducing operational costs. Tenovos sees this innovation as a game-changer for enterprise content management.
Philip Wisniewski, VP of global alliances at Tenovos, highlighted the benefits of BDA for improving efficiency. “We are incredibly impressed with BDA and its ability to simplify the use of generative AI for our media and asset management needs, all while maintaining flexibility and accuracy. With BDA, we can enable semantic search at scale, increasing content reuse by upwards of 50% and decreasing millions of dollars in marketing costs. We also see tremendous opportunities in using BDA to automate visual quality assurance, reducing the need for manual inspection.”
This partnership strengthens Tenovos’ focus on advancing AI and machine learning to unlock the full potential of metadata and digital content. Mohan Taylor, chief technology and product officer at Tenovos, noted, “We’re excited to partner with AWS to leverage and enhance BDA as a transformative solution for the industry, and we envision BDA as a compelling feature within Tenovos’ solution offering to deliver significant value to our shared customers.”
The announcement follows Tenovos’ recent achievement of the AWS Consumer Goods Competency designation, its fourth AWS Competency Program recognition, joining accolades in advertising and marketing technology, media and entertainment, and retail.
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