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Tenovos partners with Amazon to save clients “millions” in marketing costs

The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.

UK Competition Authority Ensures Fair Play: Amazon and Meta Commit to Equitable Market Practices

CMA announces latest move to level the playing field in digital markets with Amazon and Meta's new fair practice commitments.

Amazon and Anthropic Collaborate to Accelerate AI Development

Amazon and Anthropic team up to revolutionise generative AI. Explore the partnership's impact on AWS customers and the AI industry.

AWS Launches Entity Resolution Service, Revolutionizing Identity Matching Across Industries

Discover AWS Entity Resolution: Transforming identity matching with ML-powered insights, elevating customer experiences & redefining data strategies across industries.

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Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Must read

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.