The Chartered Institute of Marketing (CIM), in collaboration with IDP Education UK, is hosting a webinar focusing on emerging youth marketing trends and their impact on higher education recruitment.
This session aims to provide valuable insights into the evolving student landscape and effective strategies for engaging prospective students.
IDP Education UK, a global leader in higher education marketing, insights, and student placement, will share its expertise during the event. The organisation’s vast experience in connecting institutions with students worldwide positions it as a key source of knowledge for institutions navigating the complexities of student recruitment.
The webinar will feature Kevin McEwan, Senior Client Director at IDP Education UK, who will delve into the latest trends in youth behaviour and student decision-making. Kevin will explore application timing, subject preferences, and geographic interest, with actionable insights to optimise recruitment strategies ahead of the UCAS January deadline.
The session will also address undergraduate and postgraduate demand trends, examining how demographics influence choices and offering tailored marketing tips. The role of open days in driving applications will be a key focus, with practical strategies shared for creating events that resonate with potential students.
Speaker Expertise and Session Objectives
Kevin McEwan brings nearly two decades of higher education experience, including seven years with IDP Education UK. He collaborates with UK universities to develop data-informed campaigns across platforms like Whatuni, Complete University Guide, and Postgraduatesearch. His analytical approach to student marketing and recruitment has supported commercial growth and enhanced client outcomes for IDP.
During the 45-minute webinar, Kevin will provide an in-depth overview of:
- Current youth trends and student sentiment in the higher education sector.
- The impact of timing, subject preferences, and geographic interest on recruitment efforts.
- Practical advice for tailoring marketing strategies to meet student needs.
A Q&A session following the presentation will allow attendees to engage directly with Kevin and the IDP team, ensuring a comprehensive understanding of the topics discussed.
The event, organised by the CIM Higher & Further Education Group Committee, is designed to equip higher and further education marketers with the tools and knowledge needed to succeed in a dynamic recruitment environment. For institutions seeking to improve engagement and optimise their marketing efforts, the webinar promises valuable insights into current trends and actionable strategies for success.
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