Usercentrics, a European privacy tech company, has exceeded 100,000 paying B2B customers as brands accelerate their adoption of privacy-first strategies to comply with tightening regulations and meet evolving consumer expectations.
With nearly 80% of the global population now covered by data privacy laws, businesses are increasingly turning to Privacy-Led Marketing to differentiate themselves, build trust, and enhance customer engagement. In response, Usercentrics has seen rapid growth, now supporting over 600,000 organisations worldwide through its freemium and paid services. Customers range from SMBs to global enterprises, including Daimler Truck AG and Konica Minolta.
In 2025, a wave of new privacy regulations is set to further reshape the global data protection landscape. Anticipating these changes, Usercentrics has reported a 65% year-on-year revenue increase, surpassing its earlier growth forecasts. The company is now ramping up its expansion into the North American market, where demand for privacy technology is rising in response to increased consumer awareness.
“Our success in 2024 is a direct reflection of us building a strong team, strategy, and execution, and also on the market’s transformation,” said Donna Dror, CEO of Usercentrics. “In 2025, we’re driven to continue our strong growth trajectory. Looking ahead, we are committed to innovation by expanding our solutions and partnerships to meet the growing demand for privacy-first strategies globally.”
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