Integrated marketing agency The Bigger Boat has announced the addition of three new team members, along with several senior leadership appointments, marking a new phase of growth for the organisation.
This expansion follows the integration of the acquired PR agency Scriba into The Bigger Boat brand, creating a dedicated PR department.
The agency has strengthened its design and digital marketing capabilities with the hiring of Karla Robbeson as senior designer, Rodger Dumisani as midweight designer, and Max Singh as SEO manager.
Managing director and co-founder Andy McCaul stated:
“These latest hires and promotions demonstrate our ambition to deliver exceptional work for our clients while fostering a culture where talent can thrive. Karla, Rodger, and Max bring a lot of valuable experience to our growing team, and we’re delighted to welcome them aboard.”
New Team Members Bolster Expertise
Karla Robbeson, originally from Cape Town, South Africa, brings nine years of experience in layout, branding, UI, and social media content design. She has worked across B2B and B2C industries, including fintech, beauty, and eCommerce. A graphic design graduate, Robbeson emphasises that meticulous attention to detail is key to elevating a design.
Rodger Dumisani, a University of Huddersfield graduate, has six years of experience in both in-house and agency roles. He has collaborated with brands such as Asda, McCain Foods, and Riso Gallo. His expertise spans brand design and motion graphics, serving clients in the hospitality, retail, and engineering sectors.
Max Singh, who started his career as a digital marketing intern at The Bigger Boat in 2019, returns as SEO manager. Singh previously served as an SEO consultant at Manchester-based agency UNRVLD, specialising in technical and on-page SEO. He will now lead SEO strategies and campaigns for The Bigger Boat’s clients.
Leadership Changes to Support Growth
To enhance its services and support continued expansion, the agency has introduced several senior leadership appointments.
- Emma Heslop assumes the role of commercial director, focusing on client satisfaction, retention, and profitability.
- Alison Croston becomes director of strategy and growth, responsible for creating effective client strategies that align with the agency’s vision.
- Carrie Webb is now head of communications, overseeing content, PR, and social media services.
- Louise Jaggar continues as operations and HR manager, ensuring the smooth functioning of business processes.
Additionally, internal promotions have created new specialised roles, such as PPC and tracking manager, junior social media manager, and digital account manager, to allow team members to focus on delivering tailored results for clients.
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