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Tag:Upskilling

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.

70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit

An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.

Building a more diverse marketing team: The importance of upskilling

Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.

Latest news

Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.
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B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...