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Tag:
Upskilling
Industry updates
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
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July 31, 2024
Industry updates
Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills
Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor
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July 18, 2024
Industry updates
70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit
An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
The Editor
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May 21, 2024
Industry updates
European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind
The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor
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March 27, 2024
Thought leadership
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
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September 13, 2023
Latest news
B2B marketing news
June 6, 2025
Specificity “guarantees” B2B leads with bold lead gen programme
Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news
June 5, 2025
Marketbridge named top B2B agency in new report
Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news
June 4, 2025
Multichannel outreach delivers ‘majority’ of B2B results
Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
Must read
Features
June 4, 2025
How to convert anonymous website traffic into B2B leads
By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features
June 3, 2025
The overlooked power of micro-personalisation in ABM campaigns
This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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