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Upskilling
B2B marketing news
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
-
July 31, 2024
B2B marketing news
Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills
Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor
-
July 18, 2024
B2B marketing news
70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit
An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
The Editor
-
May 21, 2024
B2B marketing news
European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind
The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor
-
March 27, 2024
Features
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
-
September 13, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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