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Tag:Training

Academy launched to equip UK professionals with AI skills

Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.

Unlock Leadership Excellence: Unmasking Leaders Workshop 2024

Gavin Bryce, a distinguished author and leadership specialist, unveils the Unmasking Leaders Workshop 2024.

The marketer 2.0 – what skills will they have?

Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.

Building a more diverse marketing team: The importance of upskilling

Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.

Latest news

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
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Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...