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Training
B2B marketing news
Academy launched to equip UK professionals with AI skills
Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
The Editor
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January 14, 2025
Industry updates
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
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July 31, 2024
Industry updates
European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind
The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor
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March 27, 2024
B2B marketing news
Unlock Leadership Excellence: Unmasking Leaders Workshop 2024
Gavin Bryce, a distinguished author and leadership specialist, unveils the Unmasking Leaders Workshop 2024.
The Editor
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February 14, 2024
Features
The marketer 2.0 – what skills will they have?
Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.
Thomas Peham
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September 21, 2023
Thought leadership
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
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September 13, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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