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Training
B2B marketing news
Academy launched to equip UK professionals with AI skills
Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
The Editor
-
January 14, 2025
B2B marketing news
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
-
July 31, 2024
B2B marketing news
European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind
The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor
-
March 27, 2024
B2B marketing news
Unlock Leadership Excellence: Unmasking Leaders Workshop 2024
Gavin Bryce, a distinguished author and leadership specialist, unveils the Unmasking Leaders Workshop 2024.
The Editor
-
February 14, 2024
Features
The marketer 2.0 – what skills will they have?
Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.
Thomas Peham
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September 21, 2023
Features
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
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September 13, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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