B2B Marketer Header

Tag:TikTok

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.

SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency

SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.

Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies

Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.

Latest news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
- Advertisement -spot_imgspot_img

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

Must read

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.