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Tag:TikTok

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.

SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency

SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.

Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies

Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.

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AI agents ‘underperform’ on confidentiality handling

New research led by Salesforce AI scientist Kung-Hsiang Huang highlights key limitations in the current use of AI agents within CRM workflows.
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What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content marketing are fine arts. Whether it’s Nike championing inner strength...

Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.

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What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content...

Cornerstone OnDemand’s thought leadership content strategy boosts MQLs

In seeking growth, Cornerstone faced a dual challenge: build greater brand awareness among HR professionals while dramatically increasing marketing-qualified leads (MQLs) at a lower cost.