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Tag:TikTok

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.

SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency

SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.

Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies

Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.

Latest news

Forrester: B2B events struggle as budget pressures mount and attendee demands rise

B2B marketers are under growing pressure to do more with less as event budgets tighten, attendee expectations evolve, and...
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LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Must read

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.