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TikTok
B2B marketing news
Instagram doubles down on Reels as B2B marketers eye shifts in creator economy
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
James Groves
-
March 27, 2025
Marketing strategies
TikTok’s most influential financial creators revealed
A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
The Editor
-
November 20, 2024
Marketing strategies
Is TikTok actually worth it for my business?
Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
The Editor
-
November 1, 2024
Industry updates
SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency
SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.
The Editor
-
July 17, 2024
Tools, software and services
Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies
Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.
The Editor
-
December 7, 2023
Latest news
B2B marketing news
August 22, 2025
Forrester: B2B events struggle as budget pressures mount and attendee demands rise
B2B marketers are under growing pressure to do more with less as event budgets tighten, attendee expectations evolve, and...
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B2B marketing news
August 21, 2025
LinkedIn deepens insights with analytics upgrade
LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...
B2B marketing news
August 20, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Must read
Features
August 20, 2025
5 event tactics B2B brands should borrow from B2C
For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features
August 19, 2025
The role of events in full-funnel B2B strategy
Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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