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Tag:The Think Tank

BauWatch Collaborates with The Think Tank for PR Campaign in the UK

BauWatch partners with The Think Tank to enhance its UK presence. Dive into the strategic collaboration aiming to reshape construction site security in Europe.

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What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content marketing are fine arts. Whether it’s Nike championing inner strength...
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Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes

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What content marketing can learn from B2C brand storytelling

In the world of consumer brands, storytelling and content...

Cornerstone OnDemand’s thought leadership content strategy boosts MQLs

In seeking growth, Cornerstone faced a dual challenge: build greater brand awareness among HR professionals while dramatically increasing marketing-qualified leads (MQLs) at a lower cost.