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Sustainability in Marketing
B2B marketing news
Growing Demand for Sustainable Products Among Younger Generations
Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor
-
November 7, 2024
B2B marketing news
South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands
South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.
The Editor
-
June 25, 2024
B2B marketing news
How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication
Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor
-
March 7, 2024
B2B marketing news
IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising
IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor
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September 21, 2023
Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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