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Tag:
Sustainability in Marketing
Industry updates
Growing Demand for Sustainable Products Among Younger Generations
Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor
-
November 7, 2024
B2B marketing news
South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands
South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.
The Editor
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June 25, 2024
Marketing strategies
How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication
Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor
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March 7, 2024
Regulation and compliance
IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising
IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor
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September 21, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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