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Tag:Sustainability in Marketing

Industry updates

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor -
B2B marketing news

South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands

South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
Regulation and compliance

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor -

Latest news

B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

Must read

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

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