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Tag:Sustainability in Marketing

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.

South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands

South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.

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What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...