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Tag:Social Media

Brands need to be ‘faster, more human and more helpful’ on social media

Social media has become central to how consumers interact with brands in 2025—and the latest data shows brands are under increasing pressure to get...

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.

Mastering social media in B2B marketing

Explore the significance of social media in B2B marketing, covering topics such as its benefits, effective platform selection, strategy development, content creation, audience engagement, and measuring success. By embracing social media and implementing proven practices, B2B marketers can forge stronger connections, establish thought leadership, and stay ahead of the competition in the ever-evolving digital world.

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.

Emerging trends and innovations in paid social strategies

The ability to anticipate and adapt to emerging trends is essential to maintain a competitive edge.

Happy Social Media Users More Likely to Share Personal Data

Social media users satisfied with a platform are more inclined to share personal information.

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...