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Thought leadership

How travel companies can leverage data to maximise the impact of their search campaigns

Going online is people’s preferred method of booking their holidays. So how can that be leveraged for marketing?
Michael Ryan -
Industry updates

Ellos Group, Jellyfish, and Brandtech Unite to Boost Northern European Organic Search Reach

Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
The Editor -
Thought leadership

The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel

AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella -

Latest news

B2B marketing news

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
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B2B marketing news

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

Must read

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

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