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Industry updates

B2B Buyers Take Charge: 6sense Report Unveils Critical Insights

The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.
The Editor -
Industry updates

Seismic Report Highlights the Impact of AI on Sales and Revenue Growth

Discover Seismic's report on AI's impact on GTM strategies, predicting a 23% revenue boost and the future of sales enablement technology.
The Editor -
Thought leadership

AI in sales: Why it’s about working smarter, not harder

Discover how AI is revolutionizing sales through enhanced relationships, personalized experiences, and cutting-edge training methods.
Winnie Palmer -
Tools, software and services

Vast Outreach Launches Application to Enhance B2B Lead Generation Using Google Maps and LinkedIn

Discover Vast Outreach's advanced solution for automated B2B lead generation, leveraging Google Maps and LinkedIn to streamline and optimize your marketing efforts.
The Editor -
Thought leadership

6 Ways to turn a summer slump into a summer sizzler

While summer can cause a slump in sales due to holidays and fewer leads, sales and marketing teams can utilize this time to improve results through strategies such as scoring leads, experimenting with outreach approaches, encouraging referrals, focusing on upselling, refreshing sales content, and ensuring the team stays proactive, thereby transforming a potential downturn into a thriving season.
Ryan Welmans -
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Latest news

B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

Must read

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

Sales, marketing & business skills courses and training
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