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Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Faye Hawkins -
B2B marketing news

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their advertising campaigns influence decision-making within...
The Editor -
Case studies

How Iron Mountain’s AI chatbot integration boosted B2B lead conversion

Iron Mountain’s marketing team was generating plenty of interest and leads, but many of these leads were not being fully worked by sales.
The Editor -
Thought leadership

How to create a B2B sales funnel beyond prospecting

Master the B2B sales funnel with expert Richard Lane. Navigate its complexities and implement strategies for sustainable growth and customer alignment.
Richard Lane -
Industry updates

HeadQ Reveals Over One-Third of B2B Transactions Happen Outside Office Hours

HeadQ has released data showing that 36.7% of all B2B sales transactions are completed outside regular office hours.
The Editor -
Thought leadership

How to go about building a career in B2B sales

A career in sales carries a misplaced stigma: that it requires being overly aggressive or sacrificing everything to hit targets.
Richard Lane -
Industry updates

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor -
Industry updates

Global Payer Services Market Forecast 2024-2033 Unveiled

A new report sheds light on the global payer services market, providing insights into the industry's trajectory.
The Editor -
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Latest news

B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Must read

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

Sales, marketing & business skills courses and training
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