The global market for content management systems (CMS) is projected to grow to US$27.48 billion by 2028, with a compound annual growth rate (CAGR) of approximately 6% during the forecast period of 2023-2028.
Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.