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B2B Marketer
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B2B Marketer
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Tag:
SaaS
B2B marketing news
BWZ rebrands B2B SaaS platform to meet “evolving” marketer needs
The transition 'reflects BWZ’s ongoing commitment to evolving its solutions to meet the changing needs of B2B SaaS sales and marketing teams'.
The Editor
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March 5, 2025
B2B marketing news
B2B Rocks 2024: Propelling SaaS Startups into the Future
B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor
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July 11, 2024
Industry updates
CMS market to hit $27.48 billion by 2028
The global market for content management systems (CMS) is projected to grow to US$27.48 billion by 2028, with a compound annual growth rate (CAGR) of approximately 6% during the forecast period of 2023-2028.
The Editor
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June 1, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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