Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.