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Tag:ROI

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...

The future of B2B marketing measurement

LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.

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Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
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What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.

Must read

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.