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B2B Marketer
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Tag:
ROI
B2B marketing news
Email remains widely used by B2B marketers, but ROI results ‘mixed’
Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
The Editor
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April 15, 2025
Features
The upcoming changes impacting your email marketing campaign in 2025
In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy. It’s an approach that is...
Chris Skinner
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March 17, 2025
Features
How leading B2B brands are measuring ROI in 2025
Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Will Fleming
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March 3, 2025
B2B marketing news
The future of B2B marketing measurement
LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
The Editor
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February 5, 2025
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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