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Tag:Revenue Marketing

The future of B2B marketing measurement

LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.

Demandbase Named Leader in B2B Revenue Marketing Platforms by Forrester

Demandbase has been designated a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024".

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The future of B2B branding: What will matter in 2026 and beyond?

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
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B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...

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The future of B2B branding: What will matter in 2026 and beyond?

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...