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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Revenue Marketing
B2B marketing news
The future of B2B marketing measurement
LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
The Editor
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February 5, 2025
B2B marketing news
Demandbase Named Leader in B2B Revenue Marketing Platforms by Forrester
Demandbase has been designated a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024".
The Editor
-
July 26, 2024
Latest news
Features
April 21, 2025
The future of B2B branding: What will matter in 2026 and beyond?
Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
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B2B marketing news
April 18, 2025
B2B marketers “must reinvent the value chain or risk irrelevance”
A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
Must read
Features
April 21, 2025
The future of B2B branding: What will matter in 2026 and beyond?
Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s...
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