Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.
LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.