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News. Opinion. Actionable Advice.
B2B Marketer
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Performance Marketing
B2B marketing news
Lumen Technologies streamlines B2B content production with Adobe GenStudio
Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.
The Editor
-
June 30, 2025
Marketing strategies
Advertisers to Prioritise Performance Marketing in 2025, Report Reveals
A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
The Editor
-
November 19, 2024
Marketing strategies
JTN Group Launches Comprehensive Guide to Performance Marketing
JTN Group has announced the release of its latest resource, The Ultimate Guide to Performance Marketing.
The Editor
-
August 7, 2024
Thought leadership
Building a successful B2B brand
Unlock the power of B2B branding. Dive into its significance and impact on marketing success.
Sam Martin-Ross
-
September 26, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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