Vudoo set for global expansion and has a vision for the future of content commerce. Nathalie Curtis-Lethbridge, the new Global Chief Growth Officer leading the way.
B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.