Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.