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Tag:Mergers and Acquisitions

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.

Vev acquires TIME’s web design platform to continue US expansion

As part of the deal, Salesforce co-founder and Time owner Marc Benioff becomes a shareholder in Vev.

Sopro acquires Reach Supreme to strengthen European presence

Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.

Banzai acquires Act-On to expand AI-powered marketing automation

Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.

SAMY Alliance continues acquisition spree with Content Lab

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.

Latest news

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Must read

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.