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Tag:Mergers and Acquisitions

B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
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B2B marketing news

Vev acquires TIME’s web design platform to continue US expansion

As part of the deal, Salesforce co-founder and Time owner Marc Benioff becomes a shareholder in Vev.
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B2B marketing news

Sopro acquires Reach Supreme to strengthen European presence

Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
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B2B marketing news

Banzai acquires Act-On to expand AI-powered marketing automation

Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
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B2B marketing news

SAMY Alliance continues acquisition spree with Content Lab

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.
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Industry updates

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.
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Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
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Industry updates

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.
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B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
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B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...

Must read

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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