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Industry updates

Political Ideology Influences Tech Acceptance: UCD Research

Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
The Editor -
Marketing strategies

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
The Editor -
Thought leadership

Five things many small businesses get wrong with their marketing strategies

Here are the most common mistakes many small businesses make in their marketing approaches.
Rob Hughes -
Tools, software and services

Artificial Intelligence in Social Media Market Booms

The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
The Editor -
Marketing strategies

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
Thought leadership

The top marketing trends all business leaders need to look out for in 2024

In today's fast-moving digital world, it's more important than ever for businesses to stay ahead of the game.
Rob Hughes -
Thought leadership

Marketers: It’s time to turn the mirror back on yourselves

We are all biased, and this isn’t a good thing for marketers. So what can be done?
Roger Jackson -
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Latest news

B2B marketing news

Short-form video and storytelling ‘key to B2B brand trust’

LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
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Reviews

ChatGPT-5: What B2B Marketers Need to Know

AI chatbots have quickly moved from novelty to necessity in marketing. OpenAI’s ChatGPT, used by around 700 million people...
Tools, software and services

ChatGPT-5 Launches: What It Means for Marketing Professionals

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.

Must read

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?

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