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Tag:Marketing Strategy

B2B marketing news

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
The Editor -
Features

Five things many small businesses get wrong with their marketing strategies

Here are the most common mistakes many small businesses make in their marketing approaches.
Rob Hughes -
B2B marketing news

Artificial Intelligence in Social Media Market Booms

The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
The Editor -
B2B marketing news

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
The Editor -
B2B marketing news

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
Features

The top marketing trends all business leaders need to look out for in 2024

In today's fast-moving digital world, it's more important than ever for businesses to stay ahead of the game.
Rob Hughes -
Features

Marketers: It’s time to turn the mirror back on yourselves

We are all biased, and this isn’t a good thing for marketers. So what can be done?
Roger Jackson -
Features

The Biggest Marketing Mistakes to Avoid as a Small Business

Avoiding common marketing mistakes can make all the difference, writes Roger Jackson.
Roger Jackson -
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Latest news

B2B marketing news

OTT business messaging revenue to ‘more than double’

Global revenues from over-the-top (OTT) business messaging are expected to surge from $3.6 billion (£2.8 billion) in 2025 to...
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Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
B2B marketing news

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.

Must read

Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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