type here...
Search
B2B Marketer Header

Tag:Market Research

B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
The Editor -
B2B marketing news

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
The Editor -
B2B marketing news

B2B companies ‘years away’ from seeing return on AI investments

Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
The Editor -
B2B marketing news

SMS marketing surges in the Americas as global adoption declines

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
The Editor -
B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
The Editor -
Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
The Editor -
Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
The Editor -
Tools, software and services

Connecting Commerce: Future Trends in the B2B Telecommunication Market till 2031

The B2B telecommunication market is growing due to the increasing demand for cloud telephony services.
The Editor -
1234Page 3 of 4

Latest news

B2B marketing news

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
- Advertisement -spot_imgspot_img
B2B marketing news

Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv