While adoption is still in its early stages, with just under a fifth of B2B decision-makers currently implementing gen AI tools, momentum is growing as companies look for more efficient ways to navigate complex sales cycles.
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.
An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.