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B2B marketing news

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
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B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
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B2B marketing news

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
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B2B marketing news

B2B companies ‘years away’ from seeing return on AI investments

Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
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B2B marketing news

SMS marketing surges in the Americas as global adoption declines

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
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B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
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Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
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Storytelling is transforming B2B branding

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Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...

Must read

Features

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that...
Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

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