Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
The report, based on insights from 1,250 sales professionals, outlines the key areas where AI is making the biggest impact and how businesses can optimise their adoption strategies.
An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.