A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to new research from LinkedIn.
The platform’s...
B2B marketers are under growing pressure to do more with less as event budgets tighten, attendee expectations evolve, and organisational silos persist, according to...
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly evolving buyer behaviours dismantle long-established...
Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing leaders, according to a major...
Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.