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Tag:LinkedIn

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.

LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024

At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...

LinkedIn Rolls Out New AI Features for Professionals and Employers

LinkedIn has announced the launch of new AI-powered features for professionals and employers.

LinkedIn Introduces New Tools for B2B Marketers

LinkedIn has announced new offerings to help B2B marketers build "collective confidence".

RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution

RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.

Latest news

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
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Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

Must read

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.