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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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LinkedIn
Tools, software and services
LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth
LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
The Editor
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October 9, 2024
B2B marketing news
LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024
At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor
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June 26, 2024
Tools, software and services
LinkedIn Rolls Out New AI Features for Professionals and Employers
LinkedIn has announced the launch of new AI-powered features for professionals and employers.
The Editor
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June 18, 2024
Tools, software and services
LinkedIn Introduces New Tools for B2B Marketers
LinkedIn has announced new offerings to help B2B marketers build "collective confidence".
The Editor
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June 10, 2024
Tools, software and services
RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution
RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
The Editor
-
May 27, 2024
Regulation and compliance
LinkedIn adopts C2PA standard for content authenticity
LinkedIn has announced the integration of the C2PA technology into its platform.
The Editor
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May 20, 2024
Tools, software and services
LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers
LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
The Editor
-
April 10, 2024
Tools, software and services
LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features
LinkedIn has announced a significant milestone in its Premium subscription business.
The Editor
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March 13, 2024
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Latest news
B2B marketing news
June 13, 2025
Galaxi celebrates fourth anniversary following rapid B2B expansion
Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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