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Tag:Law

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.

In too deep: Maintaining ownership of your brand in the age of deepfakes and AI

This article discusses the rise of deepfake technology, its potential implications for brands and individuals, the various forms of deepfakes, the legal challenges surrounding them, and the importance of proactive reputation management to mitigate risks.

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What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

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9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...