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Tag:Influencer Marketing

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.

The future of comms, as predicted by Wild Card

PR agency Wild Card's 'The Future of Comms' report predicts the rise of adaptive strategies, AI creativity, authentic storytelling, influencer marketing, and experiential activations.

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What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

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9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...