Google introduces new requirements for advertisers in the EEA and UK, emphasizing transparency and the use of certified Consent Management Platforms (CMPs). This aligns with evolving user expectations and regulatory factors, promoting standardized consent management.
Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?