Google introduces new requirements for advertisers in the EEA and UK, emphasizing transparency and the use of certified Consent Management Platforms (CMPs). This aligns with evolving user expectations and regulatory factors, promoting standardized consent management.
Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.