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Oktopost Introduces Gamification Engine for Enhanced Employee Advocacy

Oktopost unveiled its Advocacy Gamification Engine, a tool to invigorate employee advocacy programmes.

New B2B Marketing Video Game Launched by Wildfire

Wildfire introduces 'The Game', transforming B2B marketing challenges into an interactive experience. Explore creativity in the B2B landscape.

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Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?