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Fifth Ring Expands Leadership Team with New Group Managing Director Role

International B2B marketing specialist Fifth Ring has announced a key leadership appointment.

Fifth Ring Shortlisted for ‘Global Agency of the Year’ at B2B Marketing Awards

Fifth Ring has been shortlisted for two significant honours at the 2024 B2B Marketing Awards.

Fifth Ring Earns Global Recognition as a Great Place to Work

International B2B marketing agency Fifth Ring has received global recognition by being certified as a Great Place to Work.

Latest news

Google Ads introduces more transparent automation reporting

B2B marketers using Google Search campaigns now have new visibility into the performance of Google’s latest AI-powered targeting, thanks to the rollout of a dedicated “AI Max” search match type in campaign reporting dashboards.
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B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...