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UK Independent Agencies’ Conference 2023 Returns to London with a Focus on Championing Independent Agencies

The UK Independent Agencies' Conference 2023 returns with a focus on championing independent agencies, offering delegates insightful discussions, networking opportunities, and a lineup of industry-leading speakers centered around the theme of "Champions in the Independent Agency World."

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TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...