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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Events
Features
7 ways to stand out on a crowded trade show floor
If you’re going to invest in an event presence, your brand needs to cut through.
James Groves
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August 6, 2025
Features
Why trade shows still matter in a digital-first world
Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
James Groves
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August 5, 2025
Case studies
How Schneider Electric generated a multi-million-pound pipeline through smart pre-show targeting
B2B marketers are increasingly looking beyond the exhibition hall to maximise trade show ROI. A standout example is Schneider Electric’s approach at Hannover Messe...
James Groves
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August 4, 2025
Industry updates
Networking drives purpose of B2B events, survey finds
A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor
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December 11, 2024
B2B marketing news
B2B Rocks 2024: Propelling SaaS Startups into the Future
B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor
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July 11, 2024
Industry updates
IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024
IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor
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July 1, 2024
B2B marketing news
LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024
At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor
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June 26, 2024
Industry updates
EnvisionB2B Announces 2024 Event: The Digital Race to B2B Excellence
EnvisionB2B announced its highly anticipated event, EnvisionB2B 2024: The Digital Race to B2B Excellence.
The Editor
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May 28, 2024
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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