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B2B Marketer
News. Opinion, Actionable Advice
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Events
Industry updates
Networking drives purpose of B2B events, survey finds
A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor
-
December 11, 2024
B2B marketing news
B2B Rocks 2024: Propelling SaaS Startups into the Future
B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor
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July 11, 2024
Industry updates
IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024
IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor
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July 1, 2024
B2B marketing news
LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024
At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor
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June 26, 2024
Industry updates
EnvisionB2B Announces 2024 Event: The Digital Race to B2B Excellence
EnvisionB2B announced its highly anticipated event, EnvisionB2B 2024: The Digital Race to B2B Excellence.
The Editor
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May 28, 2024
Industry updates
London Partner Pulse Unconference: Empowering B2B Partnerships Professionals
BuyerForesight and Common Sense Conferences unveil the London Partner Pulse Unconference.
The Editor
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May 8, 2024
B2B marketing news
Leeds International Festival of Ideas (LIFI) Returns to Leeds Playhouse
The Leeds International Festival of Ideas is gearing up to make a triumphant return to Leeds Playhouse this October.
The Editor
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May 3, 2024
Marketing strategies
UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor
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April 1, 2024
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Latest news
Features
June 9, 2025
Refining ABM tactics: What high-growth B2B brands are doing differently in 2025
As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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B2B marketing news
June 9, 2025
Huawei Summit charts B2B growth path in the AI era
Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier...
B2B marketing news
June 6, 2025
Specificity “guarantees” B2B leads with bold lead gen programme
Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
Must read
Features
June 9, 2025
Refining ABM tactics: What high-growth B2B brands are doing differently in 2025
As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features
June 4, 2025
How to convert anonymous website traffic into B2B leads
By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
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