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Tag:Events

Industry updates

Networking drives purpose of B2B events, survey finds

A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor -
B2B marketing news

B2B Rocks 2024: Propelling SaaS Startups into the Future

B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
B2B marketing news

LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024

At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor -
Industry updates

EnvisionB2B Announces 2024 Event: The Digital Race to B2B Excellence

EnvisionB2B announced its highly anticipated event, EnvisionB2B 2024: The Digital Race to B2B Excellence.
The Editor -
Industry updates

London Partner Pulse Unconference: Empowering B2B Partnerships Professionals

BuyerForesight and Common Sense Conferences unveil the London Partner Pulse Unconference.
The Editor -
B2B marketing news

Leeds International Festival of Ideas (LIFI) Returns to Leeds Playhouse

The Leeds International Festival of Ideas is gearing up to make a triumphant return to Leeds Playhouse this October.
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
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Latest news

B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...
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B2B marketing news

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate...
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Must read

Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.

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