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Industry updates

Networking drives purpose of B2B events, survey finds

A report examines B2B event management, highlighting the top objectives, best practices and emerging trends.
The Editor -
B2B marketing news

B2B Rocks 2024: Propelling SaaS Startups into the Future

B2B Rocks, Europe’s premier SaaS event, is set to return for its 2024 edition on September 25 and 26 in Paris.
The Editor -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
B2B marketing news

LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024

At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor -
Industry updates

EnvisionB2B Announces 2024 Event: The Digital Race to B2B Excellence

EnvisionB2B announced its highly anticipated event, EnvisionB2B 2024: The Digital Race to B2B Excellence.
The Editor -
Industry updates

London Partner Pulse Unconference: Empowering B2B Partnerships Professionals

BuyerForesight and Common Sense Conferences unveil the London Partner Pulse Unconference.
The Editor -
B2B marketing news

Leeds International Festival of Ideas (LIFI) Returns to Leeds Playhouse

The Leeds International Festival of Ideas is gearing up to make a triumphant return to Leeds Playhouse this October.
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
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Latest news

B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.
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Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.

Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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