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Tag:Ethics

Experience, expertise, authority, trust: Taking your content to the next level

Gone are the wild west days of content marketing and SEO, with a demand for relevant, trustworthy and accurate content.

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.

The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.

A new manifesto for digital marketing

A group of top marketers devised a manifesto in London to guide ethical and effective digital marketing, addressing issues such as data obsession, stereotyping, meaningless metrics, lack of quality in ads, and violation of consumer privacy.

Latest news

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
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Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.