Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...
For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.