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Tag:Cybersecurity

B2B marketing news

Cyber Crime’s Impact on Key Industries and Business Preparedness

Recent research highlights the industries most affected by cyber crime over the past year.
The Editor -
B2B marketing news

Network Security Market Projected to Reach $111.0 Billion by 2029

The global network security market is set to grow, with its value expected to rise to USD 111.0 billion by 2029.
The Editor -
B2B marketing news

Rise in Business Email Compromise (BEC) Attacks Prompts New Guidance

The NCSC issued new guidance for businesses addressing the threat of Business Email Compromise (BEC) attacks.
The Editor -
B2B marketing news

London-based Business Receives Honour from Global Leader in Security Operations

Northdoor plc has been recognised as the Arctic Wolf EMEA Rising Star Partner of the Year for 2024.
The Editor -
B2B marketing news

UK and Canada Announce AI Safety Partnership

The governments of the United Kingdom and Canada announced a new partnership for AI safety.
The Editor -
B2B marketing news

UK Govt Data Breaches Surge Raises Cybersecurity Concerns

A surge in financial data breaches affecting the UK central government is raising cybersecurity concerns.
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Latest news

B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
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Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

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Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

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