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Tag:Customer Relationship Management (CRM)

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
James Groves -
Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
The Editor -
Thought leadership

Building trust in B2B relationships: The key ingredients of transparency and reliability

In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
Richard Lane -
Tools, software and services

Salesforce Fuels UK’s AI-driven Digital Transformation with $4 Billion Investment

Salesforce's Strategic Investments and Price Adjustment: Fuelling UK Digital Transformation and Global AI Innovation
The Editor -

Latest news

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity in marketing. OpenAI’s ChatGPT, used by around 700 million people...
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Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.

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