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Tag:Customer Engagement

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.

B2B lessons from a career in big brand marketing

Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.

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Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...
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Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

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What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.