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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Customer Engagement
B2B marketing news
Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor
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January 31, 2024
Thought leadership
B2B lessons from a career in big brand marketing
Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
Cath Brands
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January 4, 2024
Industry updates
Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos
The banking sector anticipates another year of transformation and innovation.
The Editor
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January 3, 2024
Industry updates
Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey
Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor
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October 19, 2023
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Latest news
B2B marketing news
April 18, 2025
B2B marketers “must reinvent the value chain or risk irrelevance”
A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
B2B marketing news
April 17, 2025
SlashExperts launches with $2m seed round to transform peer validation in B2B sales
A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...
Must read
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s...
Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
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