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Storyblok launches platform to address digital content management challenges

Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers tackle the growing complexities of content management. The platform provides...

The power of creative: Why you shouldn’t underestimate the link between distinctive creative assets and business success

Standing out from competitors is no walk in the park - so it's time to get creative.

Canva Integrates Music Library Featuring Top Artists

Explore Canva's latest feature: a music library with top tracks for enhancing your marketing designs and videos. Elevate your content creation now.

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The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...

Must read

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.