B2B Marketer Header

Tag:Content Creation

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.

Cornerstone OnDemand’s thought leadership content strategy boosts MQLs

In seeking growth, Cornerstone faced a dual challenge: build greater brand awareness among HR professionals while dramatically increasing marketing-qualified leads (MQLs) at a lower cost.

Storyblok launches platform to address digital content management challenges

Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers tackle the growing complexities of content management. The platform provides...

The power of creative: Why you shouldn’t underestimate the link between distinctive creative assets and business success

Standing out from competitors is no walk in the park - so it's time to get creative.

Canva Integrates Music Library Featuring Top Artists

Explore Canva's latest feature: a music library with top tracks for enhancing your marketing designs and videos. Elevate your content creation now.

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
- Advertisement -spot_imgspot_img

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...