Tag:Consent Management Platforms

Tools, software and services

Google Implements New Requirements for Advertisers in EEA and UK: Focus on Consent Management Platforms and Transparency

Google introduces new requirements for advertisers in the EEA and UK, emphasizing transparency and the use of certified Consent Management Platforms (CMPs). This aligns with evolving user expectations and regulatory factors, promoting standardized consent management.

The Editor - June 6, 2023

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B2B marketing newsJune 23, 2025

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.

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B2B marketing newsJune 20, 2025

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.

B2B marketing newsJune 19, 2025

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...

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FeaturesJune 18, 2025

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.