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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Ciphr
Industry updates
Ciphr Acquires Shape Payroll to Enhance Payroll Services
HR and payroll software provider Ciphr has expanded its payroll business by acquiring Shape.
The Editor
-
June 5, 2024
Tools, software and services
Ciphr Unveils Transfomative Rebrand, Focusing on HR Empowerment
Ciphr has announced a dynamic rebrand aimed at shining the spotlight on the pivotal role of HR and people teams.
The Editor
-
February 26, 2024
Latest news
Case studies
April 11, 2025
Lessons from BT’s B2B brand transformation
In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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B2B marketing news
April 9, 2025
Email remains widely used by B2B marketers, but ROI results ‘mixed’
Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Features
April 9, 2025
5 ways to differentiate your B2B brand in 2025
Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
Must read
Case studies
April 11, 2025
Lessons from BT’s B2B brand transformation
In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
Features
April 9, 2025
5 ways to differentiate your B2B brand in 2025
Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
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