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Tag:Chief Marketing Officer

Marketing strategies

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
The Editor -
Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.
Tifenn Dano Kwan -
B2B marketing news

Columbus Appoints Beatrice Silow as New Chief Marketing Officer

Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
The Editor -
Industry updates

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
The Editor -
Thought leadership

The first 100 days: 5 lessons from the new CMO of Skillable

The new CMO of Skillable shares five valuable lessons learned during the first 100 days on the job.
Sarah Danzl -

Latest news

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Must read

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

Sales, marketing & business skills courses and training
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