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Tag:Chief Marketing Officer

Marketing strategies

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
The Editor -
Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.
Tifenn Dano Kwan -
B2B marketing news

Columbus Appoints Beatrice Silow as New Chief Marketing Officer

Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
The Editor -
Industry updates

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
The Editor -
Thought leadership

The first 100 days: 5 lessons from the new CMO of Skillable

The new CMO of Skillable shares five valuable lessons learned during the first 100 days on the job.
Sarah Danzl -

Latest news

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Must read

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

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