Tag: Chief Marketing Officer
Gartner outlines three key priorities for CMOs in 2025
As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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Three secrets to a more long-lasting CMO tenure
CMOs are known to have shorter tenures than their C-suite counterparts – but due to poor performance.
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Columbus Appoints Beatrice Silow as New Chief Marketing Officer
Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
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Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value
CMOs are still facing beliefs that prevent marketing’s recognition as a critical driver of success.
Read MoreThe first 100 days: 5 lessons from the new CMO of Skillable
The new CMO of Skillable shares five valuable lessons learned during the first 100 days on the job.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.