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Tag:Chief Marketing Officer

Marketing strategies

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
The Editor -
Thought leadership

Three secrets to a more long-lasting CMO tenure

CMOs are known to have shorter tenures than their C-suite counterparts - but due to poor performance.
Tifenn Dano Kwan -
B2B marketing news

Columbus Appoints Beatrice Silow as New Chief Marketing Officer

Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
The Editor -
Industry updates

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
The Editor -
Thought leadership

The first 100 days: 5 lessons from the new CMO of Skillable

The new CMO of Skillable shares five valuable lessons learned during the first 100 days on the job.
Sarah Danzl -

Latest news

Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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B2B marketing news

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier...
B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...

Must read

Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

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