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B2B marketing news

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.
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B2B marketing news

Forrester opens nominations for 2025 B2B Awards

Forrester has officially opened nominations for its 2025 B2B Awards in Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC), recognising B2B...
The Editor -
B2B marketing news

Simpli.fi earns double nomination at 2025 Dick Reed Awards

Simpli.fi has been nominated in two categories at the 2025 Dick Reed Awards, marking the fifth consecutive year the company has received recognition at...
The Editor -
B2B marketing news

B2B marketers recognised at 14th annual Killer Content Awards

Celebrating its 14th year, the Killer Content Awards honour brands that are redefining B2B marketing through creative storytelling, influencer collaborations, and audience-focused campaigns. This...
The Editor -
B2B marketing news

CRDOne wins Client Satisfaction Award and secures multiple national recognitions

CRDOne, a Bedford-based search marketing agency, wins the Client Satisfaction Award, with director Carl Darnell earning national and local accolades.
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Industry updates

Tribepad Wins Best B2B Marketing Campaign at Prolific North Awards 2024

Tribepad has won the Best B2B Marketing Campaign award at the Prolific North Marketing Awards 2024.
The Editor -
B2B marketing news

Digital Marketing Agency CCO Wins Top Honour at National Business Women’s Awards

The Chief Commercial Officer at Aqueous Digital was awarded gold at the National Business Women’s Awards 2024.
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Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
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Latest news

B2B marketing news

FactSet and VSA Partners take top honours at 2025 ANA B2 Awards

The winners were announced at the Masters of B2B Marketing Conference in Naples, Florida.
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B2B marketing news

Economic uncertainty ‘tops list’ of B2B pipeline challenges

B2B marketers are navigating mounting pressures in 2025, with economic uncertainty cited as the biggest challenge to pipeline growth this year, according to new research from Pipeline360.
B2B marketing news

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...

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What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
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How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

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