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Tag:Artificial Intelligence (AI)

Tools, software and services

New Research Highlights Blind Spots in Influence of Generative AI on Professional Tasks

New research reveals that people often underestimate the influence of Generative AI (Gen AI) on their work.
The Editor -
Industry updates

AI in Marketing Market Poised for Significant Growth

The global Artificial Intelligence (AI) in Marketing market is projected to grow substantially.
The Editor -
Thought leadership

How AI and VR are revolutionising marketing in the travel industry

The travel industry is at the height of transformation, thanks to Advancements in AI and VR technology...
Michael Ryan -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
Tools, software and services

WPP and IBM Unveil AI-Powered B2B Marketing Platform

WPP and IBM have launched WPP Open for B2B, a new B2B marketing solution.
The Editor -
Tools, software and services

UK Leads Europe in Generative AI Startups, Accel Reports

The United Kingdom has emerged as the leader in Europe for generative AI startups, according to a recent study.
The Editor -
Thought leadership

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.
Tor W. Andreassen -
Tools, software and services

Nearly Half of UK Marketers Could Adopt ‘Surge Pricing’ in Future

Nearly half of UK marketers (47%) are considering implementing 'surge pricing' in the future.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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